ATTENTION BUSINESS OWNERS: YOU BUILT A BUSINESS FOR FREEDOM—NOT TO BECOME ITS PRISONER. IT’S TIME TO BREAK FREE.
Meet Craig & Jessica
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More Than Business Coaches. We’re Movement Builders.
Craig is a Certified Profit Acceleration Business Coach, Master Business Coach, and Certified Warrior Trainer. He’s spent over a decade mastering global and domestic sales, digital and traditional marketing, and systems strategy—from Salesforce to HubSpot and beyond. He created The Laughlin Method™ to help business owners escape burnout and create freedom through high-profit, high-purpose businesses.
Jessica joined the business after building a career as a PMP® and Technical Writer supporting a cybersecurity government contract. When her position was terminated during the 2025 federal efficiency overhaul, she stepped in full-time—bringing digital marketing, project management, design, and event strategy that elevated everything The Laughlin Method™ delivers.
Our Story
The Story Behind the Movement
We didn’t set out to build a movement—we set out to fix the problems we lived through. What started as one man trying to escape burnout has become a blueprint for thousands.
This is the story behind The Laughlin Method™.
In the Beginning...
Craig launched his agency in 2010, pouring heart and hustle into every client. But he gave too much away—always feeling like he had to prove his worth with free advice and time. The more his expertise grew, the more his time vanished, and the less his life felt like his own.
The Struggle...
As his schedule filled, his profit didn’t. Boundaries blurred, capacity maxed out, and compensation never matched the value he delivered. That imbalance led to strain in all areas of his life… until everything collapsed. And that’s when the truth hit.
Our Breakthrough...
Craig realized he couldn’t keep building everyone else’s business at the expense of his own life. He started assembling everything he had mastered—sales, marketing, systems, strategy—into one repeatable method. He created the very blueprint he had needed all along.
But Then...
When Jessica entered his life and later joined the business, the method evolved even further. Her eye for precision, her PMP®-certified systems thinking, and her creative strategy brought a whole new level of excellence. Together, they rebranded everything into Laughlin Business Advisors and officially re-launched the framework that had already been the catalyst of a movement.
The Resolution
Today, The Laughlin Method™ empowers business owners to escape the grind, increase their profit, and return home to what matters most. Craig and Jessica aren’t just helping people grow businesses—they’re helping them get their lives back.
What We Believe
We believe business should serve your life—not steal it.
We believe profit is the engine, but purpose is the compass.
We believe systems set you free.
We believe hustle culture is a lie.
We believe business owners deserve their time back.
We believe your business should fund your legacy, not your exhaustion.
We believe in legacy, impact, and tribe—not just transactions.
We believe every business owner has a story that matters.
We believe alignment builds acceleration.
We believe the best strategy is built from truth—not hype.
If You’ve Been Told You Just Need to Work Harder…You’ve Been Lied To.
We’ve been sold the myth that success only comes from hustle. But you don’t need more hours—you need better strategy. You don’t need more stress—you need a method that multiplies profit and frees your life. You don’t need to be everywhere—you just need to build the right machine and become the owner, not the operator.
The truth is: you’re closer than you think. You just need the right framework—and the right tribe.
The Laughlin Method™ Exists Because We Lived the Problem You’re Trying to Solve.
You’re not alone—and you’re not stuck. The way out already exists. We’ve walked it. Now we’re handing you the map.
