The Jumpstart 12 Expert Series

One Lever a Week.
The Business Compounds.

Weekly group coaching that works through one profit lever every Monday. You implement during the week. You report back Tuesday. After one full cycle, you start again with sharper benchmarks. The compound effect is the point.

$1 for your first 14 days. Then $497 per month. Cancel anytime.

Start My 14 Days for $1 No contract. No long-term commitment.
12 Profit
Levers
2 Live Calls
Per Week
$1 14-Day
Trial
0 Long-Term
Contract
Why Last Year Did Not Work

Last Year Cost You More
Than You Think.

Count the hours you worked. Count the revenue that stayed flat while you worked them. Count the dinners you missed. That is the real cost. Not the money you did not make. The time you will never get back.

You Consumed. You Did Not Implement.

Books, podcasts, courses, conferences. You took the notes. You felt the motivation. And then Monday happened, the week ate it, and nothing changed. Information you do not implement is entertainment you paid for.

You Made Every Decision Alone.

No one close enough to tell you the pricing is wrong. No one qualified to say the offer is weak. No one in the room when you make the same call you made last quarter because you have no one to challenge it.

You Worked Harder Instead of Smarter.

Sixty hours a week and the revenue did not move. You added hours instead of fixing the system that made those hours necessary. That is the trap: working harder on the wrong lever feels productive until you look at the P&L.

The Leaks Do Not Close Themselves.

The Expert Series exists so that math never repeats.

The Mechanism

Twelve Levers. One Per Week.
Cycle After Cycle.

The Jumpstart 12 is the foundation of every engagement at Laughlin Business Advisors. We do not move into deeper levels of advisory until we have worked through these 12 profit levers. Each one capable of moving your P&L on its own. Together, they compound.

One lever every Monday. You implement during the week. You report back Tuesday. After one full cycle, we start again with sharper benchmarks. The levers do not change. Your business does.

01Cut CostsVendor pricing, overhead, subscriptions
02Market Dominating PositionWhy customers choose you
03Compelling OfferHow irresistible is your first offer
04Increase PricingCharging what your value is worth
05Upsell & Cross-SellOffering more at the moment of purchase
06BundlingPackaging services to raise perceived value
07DownsellA smaller option when a prospect says no
08Additional ProductsSelling more to your existing customers
09Alliances & JVsPartners consistently sending you referrals
10Drip CampaignsStaying in touch until prospects are ready
11Lead GenerationA repeatable system for predictable leads
12Digital MarketingBeing the expert prospects find online

Every cycle, the gaps close further. The compound effect is the point.

Start My 14 Days for $1 Twelve levers. One dollar. Cancel anytime.
The Three Profit Traps

What You Believe Is Costing You Money.

Before a single lever can move, three false beliefs have to break. They are the reason you have not fixed this yet.

Profit Trap #1: The Program Trap

"I Have Tried Coaching Before. It Did Not Work."

You tried a course. Or a mastermind. Or you hired someone who talked a lot and delivered nothing. That is not what this is. The Expert Series is not a course. It is a weekly implementation container with 12 documented profit levers, live coaching, and accountability. You are not consuming content. You are working one lever per week and reporting back on what you did. The structure is different.

Profit Trap #2: The Solo Trap

"I Should Be Able to Figure This Out on My Own."

You built a business from nothing. You solve problems every day. Of course you believe you should be able to fix this yourself. But the smartest business owners on the planet have advisors. Not because they are weak. Because the blind spots inside your own business are invisible from the inside. The gap between good and great is almost always a lever you cannot see because you are too close to it.

Profit Trap #3: The Exception Trap

"My Business Is Different. This Will Not Work for My Industry."

Plumbers say it. Dentists say it. Consultants say it. Agency owners say it. And then every single one of them discovers that revenue and profit follow the same 12 levers regardless of industry. Cut costs. Increase pricing. Upsell. Bundle. Generate leads. The math does not care what industry you are in. The levers are universal.

What Is Inside

Everything You Need to Actually Implement.

Six deliverables built around one outcome: you close real profit leaks in your business every single week.

52 Weekly Return and Report Sessions

You had the full week to implement. Now you stand in the room and tell the truth about it. Craig and Jessica open with a quick recap, then the room reports back. Hot seats fill the remaining time. This is the highest-value call in the program.

Tuesdays · 4:00 – 5:00 PM EST

52 Weekly Lever Strategy Sessions

One profit lever per week, facilitated by Profit Acceleration Expert Coaches trained in the Jumpstart 12 framework. Live training, real Q&A, and strategies you implement over the full week before your next Return and Report.

Mondays · 4:00 – 5:30 PM EST

Profit Impact Software Access

All 12 levers, all training videos, all worksheets, retention quizzes, action steps, and session recordings. Your implementation command center for as long as you are an active member.

All 12 Levers · Always Available

Financial Training Series

Eight lessons covering P&L mastery, revenue options, COGS reduction, overhead management, and building your P&L from scratch. The financial literacy most business owners never received.

8 Lessons · On Demand

Profit Acceleration Secrets VIP Community

Answers between calls. Accountability between sessions. Fellow business owners working the same 12 levers. Your private Skool community with direct access to Craig and Jessica.

Skool · 24/7 Access

Focused Assessment on Your Top 3 Leaks

After 14 days of active membership, we run your top 3 priority levers through the Profit Impact Software and deliver a focused assessment report. Data-driven. Specific to your business.

After Day 14 · Personalized
Start My 14 Days for $1 Six deliverables. First fourteen days for a dollar. Cancel anytime.
Craig Laughlin Jr, Co-Founder of Laughlin Business Advisors
A Note From Craig

I Failed So You Do Not Have To.

I built this series from every hard lesson I learned running and losing businesses. Failed marriages. Collapsed partnerships. The moment I realized I was doing it FOR my family while it was keeping me FROM them. The 12 levers are not intellectual architecture. They are scar tissue organized into a system.

The Expert Series is the container I wish I had when I was the one working sixty hours a week trying to outrun the leaks. It is weekly, it is accountable, and it is built for the business owner who is ready to stop guessing and start working the right levers with the right people in the room.

You do not need another book. You need a room, a week, and someone telling you the truth about where your profit is actually leaking.

Craig Laughlin JrCo-Founder, Laughlin Business Advisors · Certified Profit Acceleration Expert · Master Business Coach · Certified Warrior Trainer · Creator of the 9-Step Business Coach Operating System™
Start My 14 Days for $1 The advisor Craig wishes he had. One dollar to see what happens.
What the Diagnostic Surfaces

Five Businesses. Five Profit Maps. Five Stories of Hidden Profit.

Our proprietary Profit Impact Software runs the Profit Acceleration Jumpstart 12 framework across all 12 levers and surfaces the profit already hiding inside each business, before a single change is made. Here are five representative runs showing what the full 12-lever assessment reveals. Inside the Expert Series, we work through each lever together over the cycle. At 90 days, members unlock the full assessment on their own business.

Demo · Coach · $132K Revenue Tier

Amplify With Rachel

Total Profit Lift +892%
Current State
Annual Revenue
$132,000
Annual Profit
$18,480
5-Year Profit Impact
$0
Potential After 12 Levers
Annual Revenue
$301,292 +$169,292
Annual Profit
$183,336 +$164,856
5-Year Profit Impact
$824,280
Year 1 Profit Delta+$164,856
5-Year Profit Impact$824,280
Demo · Consulting · $235K Revenue Tier

Bright Path

Total Profit Lift +673%
Current State
Annual Revenue
$235,000
Annual Profit
$39,950
5-Year Profit Impact
$0
Potential After 12 Levers
Annual Revenue
$524,359 +$289,359
Annual Profit
$308,827 +$268,877
5-Year Profit Impact
$1,344,385
Year 1 Profit Delta+$268,877
5-Year Profit Impact$1,344,385
Demo · Service Business · $325K Revenue Tier

Steam & Bloom

Total Profit Lift +2,254%
Current State
Annual Revenue
$325,000
Annual Profit
$13,000
5-Year Profit Impact
$0
Potential After 12 Levers
Annual Revenue
$708,484 +$383,484
Annual Profit
$306,009 +$293,009
5-Year Profit Impact
$1,465,045
Year 1 Profit Delta+$293,009
5-Year Profit Impact$1,465,045
Demo · Wellness Practice · $510K Revenue Tier

Thrive Family Wellness

Total Profit Lift +903%
Current State
Annual Revenue
$510,000
Annual Profit
$61,200
5-Year Profit Impact
$0
Potential After 12 Levers
Annual Revenue
$1,185,511 +$675,511
Annual Profit
$613,756 +$552,556
5-Year Profit Impact
$2,762,780
Year 1 Profit Delta+$552,556
5-Year Profit Impact$2,762,780
Demo · Home Services · $1.2M Revenue Tier

BellBuilt Home

Total Profit Lift +820%
Current State
Annual Revenue
$1,200,000
Annual Profit
$108,000
5-Year Profit Impact
$0
Potential After 12 Levers
Annual Revenue
$2,987,947 +$1,787,947
Annual Profit
$994,058 +$886,058
5-Year Profit Impact
$4,430,290
Year 1 Profit Delta+$886,058
5-Year Profit Impact$4,430,290

Projections from our proprietary Profit Impact Software, modeled across the 12 profit levers taught inside the Expert Series. Representative samples for illustration. Actual results depend on implementation, market conditions, and effort. Individual results vary.

Start My 14 Days for $1 Your Profit Map unlocks after one full cycle. The first fourteen days cost a dollar.
Honest Segmentation

Is the Expert Series a Fit for Your Business?

We would rather you pass than join and feel mismatched. Here is the honest breakdown.

This Is For You If

  • Your business is doing roughly $500K to $5M in annual revenue
  • You are the owner-operator, not a passive investor
  • You are ready to implement, not just consume more information
  • You want weekly accountability without a long-term contract
  • You want to work through a documented system, not a hot-take newsletter
  • You are willing to show up Mondays at 4:00 PM and Tuesdays at 4:00 PM Eastern

This Is Not For You If

  • You want one-on-one private advisory (the Profit Boardroom is the path for that)
  • You are under $250K in revenue and need foundational systems first
  • You are not willing to look honestly at where your business is actually leaking
  • You want a guru course you watch on 2x and never apply
  • You expect Craig to do the work for you instead of with you
  • You are not willing to make an implementation commitment every week
Your Offer

Everything You Need. One Dollar to Start.

Here is the full value of what you get inside the Expert Series, anchored against what you pay.

  • 52 Weekly Return and Report Sessions with Craig and JessicaEvery Tuesday, 4:00 – 5:00 PM Eastern. Hot seats, implementation debriefs, direct accountability. The highest-value call in the program.
    $9,997
  • 52 Weekly Lever Implementation Sessions (Expert Coaches)Every Monday, 4:00 – 5:30 PM Eastern. One lever per week. Live training, Q&A, action items.
    $6,997
  • Profit Impact Software Access (all 12 levers)Training videos, worksheets, action steps, retention quizzes, and session recordings. Available for as long as you are a member.
    $588

Also Included With Your Membership

  • Financial Training Series (8 Lessons)P&L mastery, revenue options, COGS reduction, overhead management, and building your P&L from scratch.
    $1,497
  • Profit Acceleration Secrets VIP Community (Skool)Answers between calls, accountability between sessions, and fellow business owners working the same 12 levers.
    $197 / mo
  • Focused Assessment on Your Top 3 Priority LeaksAfter 14 days of active membership, we run your top 3 levers through our proprietary Profit Impact Software and deliver a focused assessment report. Your starting Profit Map.
    $497
  • The Full Profit Map (Unlocks After Your First Full Cycle)Complete one full 12-week cycle of the Expert Series, roughly 90 days, and The Full Profit Map unlocks on your own business. The complete 12-lever Profit Acceleration Jumpstart Assessment, run on your numbers. Automated booking link arrives on unlock. You claim it by booking the assessment.
    $997
Total Value $17,579 annual membership value
Your Price Today
$1 for 14 days
Then $497 per month. Cancel anytime.
No contract. No long-term commitment. No cancellation fee.
Start My 14 Days for $1 $1 for 14 days. Cancel before day 14, owe nothing. No contracts. No risk.

The 14-Day Proof Guarantee.

Your first 14 days cost $1. If the Expert Series does not deliver real, actionable value to your business, cancel before day 14 and you owe nothing more. No contracts. No hoops. No hard feelings. We only want members who are getting results.

Answers Before You Ask

Frequently Asked Questions

How does the $1 trial work?
Your first 14 days of full Expert Series access cost $1. You get everything: both weekly calls, the full training library, worksheets, and community access. On day 14, if you have not cancelled, your membership continues at $497 per month.
When are the coaching calls held?
The Live Lever Strategy Session is every Monday from 4:00 to 5:30 PM Eastern, facilitated by our Profit Acceleration Expert Coaches. Return and Report with Craig and Jessica is every Tuesday from 4:00 to 5:00 PM Eastern. Monday is strategy and implementation planning. Tuesday is where you report back, get hot seat coaching, and confront whatever you are avoiding.
What if I cannot make a live call?
Every call is recorded and posted to your portal within 24 hours. Most members catch replays when needed and still participate in the Return and Report by posting implementation updates for the next round.
When do I get the full Profit Acceleration Assessment on my own business?
After 14 days of active membership, we run your top 3 priority leaks through our proprietary Profit Impact Software and deliver a Focused Assessment report. That is your starting Profit Map. Then you work through all 12 levers with us over the 12-week Expert Series cycle, one lever per week. At the end of your first full cycle, roughly 90 days in, The Full Profit Map unlocks on your own business. The complete 12-lever Profit Acceleration Jumpstart Assessment, run on your numbers ($997 standalone value). An automated booking link arrives on unlock. You claim it by booking the assessment, or you do not. If you cancel before you book it, the unlock expires. Members in our Profit Council, Profit Syndicate, and Profit Boardroom tiers receive The Full Profit Map as part of onboarding.
Is there a contract or minimum commitment?
No. Month-to-month only. Cancel anytime for any reason. No long-term contract, no cancellation fee, no hoops.
Who is this actually for?
Business owners who are disconnected from their lives outside of their business. Revenue and profit translate across every industry. What we are looking for is the owner who is ready to turn more of their existing revenue into actual profit, and who wants the time and financial freedom to get back to what matters most in their life.
What if I have already read every business book?
This is not a book. It is a weekly implementation container with live coaching, accountability, hot seat feedback, and documented frameworks. The difference between reading about business and running a better business is whether you actually apply what you know inside a container that forces it.
What happens after 14 days?
After your 14-day trial, your card is charged $497 for your first full month. From that point forward, billing is monthly. You can cancel before day 14 to avoid the charge entirely, or cancel any month after. There is no penalty and no retention call.
How do I cancel or get help?
Email [email protected] or message Craig or Jessica directly inside the Profit Acceleration Secrets community on Skool. No phone tree. No ticket system. No portal click. Real people, real responses.
Decide Now

Another Month. Or Another System.

You can do what last year looked like for another thirty days. Or you can spend one dollar, show up Monday at 4:00 and Tuesday at 4:00, and start closing the leaks that are costing you money every single week.

What would closing your top 3 leaks be worth to your business over the next 12 months?
Start My 14 Days for $1 $1 for 14 days. Cancel before day 14, owe nothing more. No contracts. No risk.

950 North Washington Street, 3rd Floor, Alexandria, VA 22314 · (703) 440-7450

[email protected]

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© 2026 Laughlin Business Advisors, a d.b.a. of The Laughlin Method LLC. All rights reserved. Individual results vary based on effort, implementation, and market conditions. No income claim is made or implied. Not affiliated with Facebook or Meta Platforms, Inc.