This is not coaching. It is direct advisory with documented deliverables, a clear starting point, and a measurable finish line.
Every engagement starts with a Profit Acceleration Assessment. We benchmark your business across all 12 profit levers and produce a documented report that shows exactly where the leaks are, what they are costing you, and which lever to install first. This is your baseline. Everything after is measured against it.
Craig and Jessica review your assessment report with you directly. No junior staff. No handoffs. They walk you through the findings, prioritize the highest-leverage levers, and build an implementation roadmap inside the Profit Impact Software that reflects your business, your timeline, and your capacity.
Each lever gets installed in order of leverage. Every session is a working session, not a lecture. Pre-meeting training, worksheets, quizzes, and post-session action steps live inside the Profit Impact Software. You see exactly what moved, what is pending, and what installs next. No guesswork. No busy work.
LBA works best for established business owners, typically with $250K to $5M in annual revenue, who have hit a ceiling they cannot break through by working harder. The business is real. The revenue is there. But the growth is stuck and the owner is exhausted.
We work with a small number of business owners at a time. That is not a scarcity tactic. It is the only way to do this work well.
Pre-revenue startups still validating an idea
Owners looking for a motivational speaker or weekly pep talk
Businesses not willing to implement documented changes
Start with the Profit Leak Diagnostic. It gives Craig and Jessica a baseline before any call so the conversation is working from the first minute, not warming up.