The Ascension Ladder

Every Business Owner Has
a Right Entry Point.

Start where you are. The ladder is designed so you can enter at the right level and ascend naturally as your business grows and your needs deepen.

01
Tier 1 | Community
Coming Soon
Profit Acceleration Secrets™ Community
Standard | Free Premium | $97/mo VIP | $197/mo

The LBA Skool community. Your home base for the Profit Acceleration Operating System™. The Standard tier is free and includes access to the Monthly Profit Lever Workshops, the community, and all free resources. Premium and VIP tiers unlock additional content and a tier-matched discount on The Profit CRM™ for as long as your membership is active.

02
Tier 2 | $47 Replay / $97 Live
The Profit Challenge
$47 lifetime replay | $97 live event access

A recurring two-day intensive where Craig and Jessica walk you through the profit acceleration framework and apply it directly to your business. Not a webinar with slides and a pitch at the end. A working event with real deliverables. Live access is $97 per event. Replay access is $47 with lifetime storage inside PAS Standard.

03
Tier 3 | $1 for 30 Days, then $497/mo
Jumpstart 12™ Expert Series
Open Enrollment | Profit Acceleration Assessment included Month 1

Weekly live implementation on all 12 profit levers inside the Profit Impact Software™. Monday sessions led by Profit Acceleration Expert Coaches. Weekly Return and Report sessions directly with Craig and Jessica. Every lever includes a pre-meeting training video, questionnaire, worksheet, retention quiz, and post-session action steps. Month one opens with your full Profit Acceleration Assessment as the documented baseline everything is measured against.

The Operating System You Are Installing

Most programs sell you knowledge and a calendar invite. This installs a documented operating system across the 12 levers that run your business. Here is what that is worth at market rate and what you are paying for it.

Profit Acceleration Assessment

Your documented baseline across all 12 profit levers. Specific leaks identified. Prioritized action order set. You know exactly where your money is going before we touch anything. This is the deliverable most advisors charge thousands for before the engagement even starts.

$1,997

52 Weekly Lever Implementation Sessions

Live group implementation every week with certified Profit Acceleration Expert Coaches. Pre-meeting training, worksheet, quiz, and post-session action steps for every lever. You are not watching someone explain the framework. You are installing it inside your business, week by week, in documented sequence.

$9,997

52 Weekly Return & Report Sessions with Craig & Jessica

Every week, Craig and Jessica are in the room reviewing what moved, what did not, and what installs next. You are not getting a junior coach or a recorded replay. You are getting the people who built the system, live, every week, with eyes on your specific numbers and your specific business.

$5,997

Profit Impact Software™ Access

The platform that sequences your 12 levers in the mathematically optimal order for your specific business across 149 million weighted combinations. Your roadmap, your progress, and your results — documented and visible in one place.

$588

Financial Training Series (8 Lessons)

Eight lessons on the financial fundamentals most business owners were never taught. You cannot optimize what you do not understand. This series closes the gap between running a business and actually knowing your numbers.

$1,497
Total Value $20,076

Your Investment

If it does not deliver real, actionable value in the first 30 days, cancel before day 30. You owe nothing more.

$1 for 30 days,
then $497/mo
04
Tier 4 | Application Only
The Profit Council
Application required. Qualified applicants are invited to a discovery call to discuss fit and investment.

Direct advisory access to Craig and Jessica for business owners ready for a deeper engagement. Applications are reviewed before any call is scheduled. Those who qualify are invited to a discovery call. Those who are not yet ready are directed to the Community or the Expert Series first. This protects your time and theirs, and ensures every Council member receives the support and guidance they signed up for.

05
Tier 5 | Invitation Only
The Profit Syndicate
Invitation via the Profit Council. Investment discussed during the invitation conversation.

Invitation only from inside the Profit Council. The Profit Syndicate is for business owners deep in implementation with Craig and Jessica, working through the most complex and highest-leverage profit levers in their specific business. Peer cohort element included. If you believe you are ready, submit an inquiry and it will be reviewed.

06
Tier 6 | 5 Spots Max
The Profit Boardroom
Ascension from the Syndicate or direct application. Investment discussed during the conversation.

The highest tier of LBA advisory. Five spots maximum. Craig and Jessica are in your business at the deepest level available. Boardroom members receive the most intensive implementation support, direct involvement in every major profit lever decision, and fastest access. Three spots are currently filled.

Filled
Filled
Filled
Open
Open
Standalone Tools & Services

Not Ready for Ongoing Advisory?
Start With a Targeted Tool.

Group Cohorts
Group Coaching Cohorts

Topic-specific group coaching cohorts that Craig and Jessica launch throughout the year. Past cohorts have covered Foundational Strategies, Lead Generation, Conversions, Profit Strategies, Jumpstart 12™, and Financial Training. Cohorts open on a limited basis.

Various topics. Limited enrollment.

Announced inside the community first

Join Wait List
Flash Coaching
Flash Coaching Sessions

On-demand advisory access for business owners with a specific problem to solve and no need for a full ongoing engagement. Available standalone or alongside any Profit Path tier. Billed separately from the community.

$197/mo

Monthly

Learn More
Assessment
Profit Acceleration Assessment

Full diagnostic benchmark across all 12 profit levers. Documented report with prioritized action items. Included in Expert Series Month 1 or available standalone as your engagement entry point.

$1,997

One-time

Get Started
Assessment
Digital Acceleration Assessment

A targeted diagnostic benchmarking your digital presence, lead generation infrastructure, and online conversion performance. Documented report with specific action items. Available standalone as an engagement entry point.

$1,997

One-time

Get Started
Deep Dive
Profit Acceleration Deep Dive

An intensive working session that goes deeper than the assessment. Full report with specific, prioritized action items and a clear 90-day roadmap built around your highest-leverage profit levers.

$2,997

One-time

Schedule Yours
Deep Dive
Digital Acceleration Deep Dive

An intensive working session focused on your digital marketing and lead generation infrastructure. Full report with action items and a 90-day digital growth roadmap. Leads naturally into ongoing advisory or Expert Series.

$2,997

One-time

Schedule Yours
The Risk Reversal

We Only Win
When You Win.

Craig and Jessica do not want clients who will not see a return. It is not good for anyone. So every entry point is designed to let you verify the value before you commit at the next level.

The Expert Series starts for $1. If the first 30 days do not deliver real, actionable value to your business, cancel and you owe nothing more. No contracts. No hoops. No hard feelings. The Profit Leak Diagnostic is free to take before you commit to anything at all. The first deliverable in every higher-tier engagement is a documented assessment. If it does not surface at least three meaningful profit leaks with specific profit impact, Craig and Jessica will tell you.

Expert Series Guarantee

$1 for 30 days. If the value is not there, cancel before day 30. You pay nothing more. No contracts. No penalties.

Assessment Guarantee

Every higher-tier engagement opens with a full Profit Acceleration Assessment. If it does not surface at least three meaningful leaks with documented profit impact, Craig and Jessica will say so directly.

Diagnostic Is Always Free

The Profit Leak Diagnostic costs nothing. Take it before committing to anything. It tells you exactly where your leaks are and whether LBA advisory is the right fit.