Everything we lean on, in one place.

The books that shaped how we work, the three we wrote, and the handful of tools we actually run our own business on. Nothing here sits behind an email wall. If something here helps you and you never speak to us, that is a good outcome.

Our books

Three of ours, free to read.

Twelve levers is where we start with an owner, not where it ends. The playbook has forty strategies in it and the one about customers has fifty-two. You will never need all of them at once.

Profit Acceleration Secrets by Craig Laughlin Jr — **Profit Acceleration Secrets**Accelerate. Elevate. Dominate.

The Entrepreneur's Playbook by Craig Laughlin Jr — **The Entrepreneur's Playbook**Forty essential strategies to dominate profitable growth.

Leads Unleashed by Craig Laughlin Jr — **Leads Unleashed**Fifty-two game-changing ideas to bring customers in.

Books we did not write

The shelf the whole method stands on.

None of it was invented here, and that is the point. You do not have to believe in us. You have to believe in arithmetic that has been in print for forty years, and in somebody sitting beside you while you actually do it.

Opening a business

The E-Myth RevisitedMichael GerberWhy most people who are good at the work still fail at the business.
Blue Ocean StrategyKim and MauborgneHow to stop competing on price by competing somewhere else entirely.
$100M OffersAlex HormoziHow to build something people feel stupid saying no to.

Making it pay

Profit FirstMike MichalowiczPay yourself first and make the business live on what is left.
InfluenceRobert CialdiniThe seven reasons people say yes, and how to use them honestly.
DotCom SecretsRussell BrunsonHow a stranger becomes a customer, laid out as a sequence.

Selling it well

Built to SellJohn WarrillowThe eight things that decide whether anybody wants to buy it.
Finish BigBo BurlinghamWhy most owners regret how they exited, and what the others did differently.
Scaling UpVerne HarnishThe quarterly rhythm that keeps a growing business from breaking.

Leading people

First, Break All the RulesBuckingham and CoffmanWhat the best managers do that the average ones are taught not to.
A Happy Pocket Full of MoneyDavid Cameron GikandiThe one on this shelf about what you believe money is.
WarriorbookGarrett J. WhiteThe part under the numbers. Most coaching leaves it out.

Tools we actually use

What runs this business.

Short list on purpose. We only put something here if we pay for it ourselves. Where we earn something if you sign up, it says so on the line, because you should know.

The Profit CRMOur own whitelabeled platform. The CRM, the pipelines, the calendars, the automations and the AI employee, in one place instead of six subscriptions. We set it up for our own firm first, because we needed it.

Ours

The Profit SimulatorYour revenue and margins in, a year-one number out. Free, no email needed to see it, and yours to keep.

Run it

The Exit Readiness ScoreEleven factors, thirty-three questions, about nine minutes. Tells you what a buyer would see and which factors hold your number down.

Run it

Which path am I onFour questions, and we point you at one of the four paths and where it starts.

Start here

More tools go on this list as we vet them. We do not take a fee to recommend something we have not run ourselves, and anything that does earn us a commission will be labeled on the line rather than buried at the bottom of the page.

All three books

Where should we send them?

All three as PDFs, in one email, immediately. No sequence you have to escape from afterward, and one click unsubscribes you for good.

We do not sell or share anything you put in here.