Anchor Resource

The Profit Leak Diagnostic.

The fastest way to find out where your business is bleeding profit. Five minutes. Scored across all 12 profit levers. Your results include a prioritized report showing which leaks are costing you the most and what to address first.

Free to take. No opt-in required to start. The results page routes you to the right next step based on your score. If you have multiple critical leaks, it routes to Expert Series. If you are profit-optimized across most levers, it routes to a Discovery Call for deeper advisory.

5 minutes to complete
Scored across all 12 profit levers
Personalized results report with prioritized action items
Routes you to the right next step based on your score

What the Diagnostic Measures

01
Cut Costs
02
Market-Dominating Position
03
Compelling and Irresistible Offers
04
Raise Prices
05
Upsell and Cross-Sell
06
Bundling Strategy
+6
...Levers 07 through 12 scored
By Craig Laughlin Jr.

The Books Behind the Framework.

Book Cover

Book
Profit Acceleration Secrets

The research and frameworks behind the profit acceleration methodology. Covers market strategy, persuasive marketing, scripts, conversion optimization, publicity, and how the compounding effect of small improvements across multiple levers transforms a business's economics.

Learn More

Book Cover

Book
The Entrepreneur's Playbook

40 essential strategies to dominate profitable growth. A comprehensive playbook covering all 12 profit levers in depth, from market dominating position and compelling offers through sales team optimization, customer retention, and the compounding impact of incremental improvements across every part of your business.

Learn More
More Free Resources

Tools, Guides, and Calculators.

Calculator

Profit Leak Cost Calculator

Estimate the annual cost of your current profit gaps across the 12 levers. Enter your revenue and current performance numbers. See what each unaddressed leak is costing you per year.

Coming Soon
Guide

The 12 Profit Levers Explained

A plain-language breakdown of all 12 levers, what each one measures, and the single most common mistake business owners make on each. Craig's own words from the books, adapted for a quick read.

Coming Soon
Workshop

Monthly Profit Lever Workshops

One lever per month. Free inside the Profit Acceleration Secrets community. Join free to attend every monthly workshop and work through all 12 levers over the course of a year.

Join PAS Free