Resources
Everything we lean on, in one place.
The books that shaped how we work, the three we wrote, and the handful of tools we actually run our own business on. Nothing here sits behind an email wall.
Our books
Three of ours, free to read.
12 levers is where we start with an owner, not where it ends. The playbook has 40 strategies in it and the one about customers has 52. You will never need all of them at once.
All three books
Where should we send them?
All three as PDFs, in one email, immediately. No sequence you have to escape from afterward, and one click unsubscribes you for good.
We do not sell or share anything you put in here.
Books we did not write
The shelf the whole method stands on.
None of it was invented here, and that is the point. You do not have to believe in us. You have to believe in arithmetic that has been in print for 40 years, and in somebody sitting beside you while you actually do it.
- The E-Myth RevisitedMichael GerberWhy most people who are good at the work still fail at the business.
- Blue Ocean StrategyKim and MauborgneHow to stop competing on price by competing somewhere else entirely.
- $100M OffersAlex HormoziHow to build something people feel stupid saying no to.
- Profit FirstMike MichalowiczPay yourself first and make the business live on what is left.
- InfluenceRobert CialdiniThe seven reasons people say yes, and how to use them honestly.
- DotCom SecretsRussell BrunsonHow a stranger becomes a customer, laid out as a sequence.
- Built to SellJohn WarrillowThe eight things that decide whether anybody wants to buy it.
- Finish BigBo BurlinghamWhy most owners regret how they exited, and what the others did differently.
- Scaling UpVerne HarnishThe quarterly rhythm that keeps a growing business from breaking.
- First, Break All the RulesBuckingham and CoffmanWhat the best managers do that the average ones are taught not to.
- A Happy Pocket Full of MoneyDavid Cameron GikandiThe one on this shelf about what you believe money is.
- WarriorbookGarrett J. WhiteThe part under the numbers. Most coaching leaves it out.
Tools we actually use
What runs this business.
Short list on purpose. We only put something here if we pay for it ourselves. Where we earn something if you sign up, it says so on the line, because you should know.