Advisors to owners · Alexandria, Virginia
Build a business
you could sell
tomorrow.But don't want to.
Most owners try to fix a money problem by selling more. The money is usually already in the business, sitting in a handful of places nobody checks.
What we do
We turn the revenue you already have into more profit.
$90,158New profit, year oneFive small fixes on a $500,000 business with a 10 percent net.
5% + 5% + 5% + 5% + 5% is not 25%.
Added up, five fixes would mean 25 percent more profit. They multiply instead, because each builds on the one before it. Profit goes from $50,000 to $140,158. Up 180 percent.
Sample figures.
Our influences
We studied the best. Then built our own.
A few of the thinkers who shaped how we work. We kept what held up with real owners and layered it into one system you work in order, on your own numbers.
- The E-Myth RevisitedMichael Gerber
- $100M OffersAlex Hormozi
- The Lean StartupEric Ries
- Getting Everything You Can Out of All You've GotJay Abraham
- Profit FirstMike Michalowicz
- Blue Ocean StrategyKim and Mauborgne
- Built to SellJohn Warrillow
- Finish BigBo Burlingham
- Walking to DestinyChristopher Snider
- The Coaching HabitMichael Bungay Stanier
- Million Dollar ConsultingAlan Weiss
- The Prosperous CoachChandler and Litvin
Our books
Three with our name on them.
Free to read, all three.
The path to freedom
The math is not new. The delivery is.
Every owner who achieves freedom climbs the same four stages. No book can climb them for you.
Where you are today
Which one is true right now?
Most owners walk more than one of these, usually in this order. Pick the one that is true today.
Launch
I want to open a business.
Launch pathProfit
It is open and underpaying me.
Profit pathExit
I want to sell it one day.
Exit pathCoach
I want to guide other owners.
Coach pathAbove every path sits The Boardroom: a weekly 1:1 call with Craig plus quarterly and annual planning, five owners at a time.
Who you would be working with
I failed so you don't have to.
Craig Laughlin Jr, founder
I built my first business by adding hours, and it cost me nearly everything. What I teach now is proven. Nobody showed me while there was still time.
Jessica and I are equal partners. I run the advisory work. Jessica runs delivery and keeps every piece of it on track.
Building, running and fixing businesses.
Built, grown and sold before this firm.
For five and a half years, in four countries.
Launch, Profit, Exit, Master Coach, Warrior Trainer.
Try it on your hardest question
Bring the problem that's keeping you up at night.
Join The Profit Room free for seven days.
Post that question the day you join and get on a weekly call. You may not solve it in a week, but a Master Business Coach and a room of owners will be working it with you.
I can't serve you if I can't see you. So bring it in.
Your seven days
- Day one. Post the question you have been wanting to ask a coach.
- This week. Join a weekly call and work it live.
- Day eight. Worth $97 a month? Stay. Not worth it? Cancel it yourself before then and nothing is charged. No refunds after that, and no contract.
- For scale. A seat in The Boardroom, our top tier, is $7,497 a month. The Profit Room is $97.
Not sure where you fit? Four questions, about a minute, no email.