
Advisors to owners · Alexandria, Virginia
Most owners try to fix a money problem by selling more. The money is usually already in the business, sitting in a handful of places nobody checks.
What we do
Five small fixes on a $500,000 business with a 10 percent net.
5% + 5% + 5% + 5% + 5% is not 25%.
Added up, five fixes would mean 25 percent more profit. They multiply instead, because each builds on the one before it. Profit goes from $50,000 to $140,158. Up 180 percent.
Sample figures.
Our influences
A few of the thinkers who shaped how we work. We kept what held up with real owners and layered it into one system you work in order, on your own numbers.
Our books
Free to read, all three.



The path to freedom
Every owner who gets free climbs the same four stages. No book can climb them for you.
Where you are today
Most owners walk more than one of these, usually in this order. Pick the one that is true today.
I want to open a business.
Launch pathIt is open and underpaying me.
Profit pathI want to sell it one day.
Exit pathI want to guide other owners.
Coach pathAbove every path sits The Boardroom: a weekly 1:1 call with Craig plus quarterly and annual planning, five owners at a time.
Who you would be working with
Craig Laughlin Jr, founder
I built my first business by adding hours, and it cost me nearly everything. What I teach now is proven. Nobody showed me while there was still time.
Jessica and I are equal partners. I run the advisory work. Jessica runs delivery and keeps every piece of it on track.


Building, running and fixing businesses.
Built, grown and sold before this firm.
For five and a half years, in four countries.
Launch, Profit, Exit, Master Coach, Warrior Trainer.
Try it on your hardest question
Join The Profit Room free for seven days. Post that question the day you join and get on a weekly call. You may not solve it in a week, but a Master Business Coach and a room of owners will be working it with you.
I can't serve you if I can't see you. So bring it in.
Your seven days
Not sure where you fit? Four questions, about a minute, no email.