Craig and Jessica Laughlin, founders of Laughlin Business Advisors

Laughlin Business Advisors · Alexandria, Virginia

Build a business
you could sell
tomorrow.But don't want to.

Most owners try to fix a money problem by selling more. The money is usually already in the business, sitting in a handful of places most owners never check, like pricing, costs and follow-up. We help you find it, then fix the biggest leak first.

Find your path

Nine questions, about two minutes.
Your result shows on screen, and your email is optional.

Want proof first? See what five small fixes could be worth

What we do

We turn the revenue you already have into more profit.

Small changes to your prices, your costs and how you follow up build on each other, so a few of them together are worth far more than any one alone. We help you find the ones that fit your business, start with the biggest leak, and stay with you while you make each change.

Want to see it on a sample business first? Run the free Profit Simulator

Our influences

We studied the best. Then built our own.

We kept what worked for real owners and built it into one system, with Craig and Jessica answering your questions along the way.

Opening a business

The E-Myth RevisitedMichael GerberWhy people who are good at the work still fail at the business.
$100M OffersAlex HormoziHow to build an offer people feel foolish saying no to.
The Lean StartupEric RiesHow to test an idea cheaply before you bet the business on it.

Making it pay

Getting Everything You Can Out of All You've GotJay AbrahamHow to get more from the customers you already have.
Profit FirstMike MichalowiczPay yourself first and run the business on what is left.
Blue Ocean StrategyKim and MauborgneHow to stop competing on price by competing somewhere new.

Selling it well

Built to SellJohn WarrillowThe eight things that decide whether a buyer wants it.
Finish BigBo BurlinghamWhy most owners regret their exit, and what the others did.
Walking to DestinyChristopher SniderEleven actions an owner takes to grow what the business is worth.

Coaching other owners

The Coaching HabitMichael Bungay StanierSeven questions that help people find their own answers.
Million Dollar ConsultingAlan WeissHow to price advice on the value it creates, not the hours.
The Prosperous CoachChandler and LitvinHow to earn clients by coaching them, not by selling to them.

Companies that already do this well

We also studied the businesses that stay the most profitable year after year. Each one is known for at least one of the 12 profit fixes we work on.

McDonald'sUpsell and cross-sell“Would you like fries with that?” Every customer is offered a little more.
AppleRaise your pricesIt charges more than almost every competitor, and people line up anyway.
Southwest AirlinesCut your costsFor decades it flew one type of plane, so every pilot, mechanic and spare part works on every plane.
DisneyBundle what you sellDisney+, Hulu and ESPN+ sold together for one price.
StarbucksPartner with other businessesCafes inside Target and Barnes & Noble reach customers in someone else's store.
Domino'sMarket onlineIt rebuilt itself around online ordering, and a large share of its orders now come in online.

The path to freedom

Four steps to a business that runs without you.

We find where your business loses money and fix the biggest leaks first, so you get your time back and stop carrying it alone.

01 · AwakeningYou see what it is costing you.What the business costs you at work, at home and in yourself becomes clear.
02 · SubmittingYou stop pretending it will fix itself.More hours will not fix it. You admit the problem is real and decide it is yours to change.
03 · BecomingYou show up and do the work.Weekly, then monthly, then quarterly, until the new way is how you run the business.
04 · LiberatingYou get free, then free others.The business pays you and your time is yours. Then you help the next owner get free.

An example owner's week, before and after: see what freedom looks like

Where you are today

Which one is true right now?

Most owners walk more than one of these, usually in this order. Start with the one that is true for you today.

Above every path sits The Boardroom. Craig works with you 1:1 as part of your leadership team: a weekly 60-minute call, access by email, Loom, Voxer or text between calls, and coaching and consulting across every area of profit and digital marketing. Craig carries no more than five Boardroom clients at any given time, and each seat runs on its own signed agreement.

Find your path

Not sure which one fits? Start Here will tell you in about two minutes.

A set conference table with notebooks and coffee, ready for owners

The Owners Council · Alexandria · now open

Local owners in your corner, every day of the month.

The Alexandria Council brings together owners in and around Alexandria, Virginia. Each month opens with The Council Training, a live online session on one part of the business. Later that month, the owners at your table meet in person to help each other put it to work. In between, the Council's online community is open every day, and at the next meeting the table asks what you did.

How the Council grows: each hub is one table of up to 30 owners from the same area, meeting in person once a month. Every hub shares one online community, open every day, and The Council Training each month, so your network grows each time a new hub opens. Alexandria is the first hub.

30Seats at the table, owners only

The Council meets on Zoom while the founding seats fill, then in person at 950 North Washington Street.

Who you would be working with

I failed so you don't have to.

Craig Laughlin Jr, co-founder

I lost a marriage and a business to hustle culture, and rebuilding my life took years. What I learned rebuilding became the frameworks we teach today.

Jessica and I are equal partners. I lead the advisory work. Jessica runs delivery and keeps every piece of it on track, the way a certified project manager does.

Read the whole story

Portrait of Craig Laughlin Jr
Craig Laughlin JrCo-founder · Master Business Coach
Portrait of Jessica Laughlin
Jessica LaughlinCo-founder · PMP®
16Years as a business owner

Craig has built, run and fixed businesses of his own.

PMP®Jessica, certified

Jessica runs delivery as a certified project manager.

250+Owners coached a year

Five and a half years as a Director of Coaching, in four countries.

5×Certified

Master Business Coach, Warrior Trainer, and Launch, Profit and Exit Acceleration Expert.

Start this week

Bring the problem that's keeping you up at night.

Join The Profit Room free for seven days.

Post your question the day you join, and I answer it in the community within one business day. Every week brings one proven fix, small enough to run that week, and once a month Jessica and I lead the live Profit Lever Workshop, alongside a room of owners working the same fixes.

You may not solve the problem in a week, but you will not be solving it alone. I can only help with what I can see, so post it on day one. ~ Craig

Start your seven days free

Seven days free, then $97 a month or $697 a year.
Cancel it yourself any month.

The Profit Room on Skool: local business owners, get your money and your nights back

Your seven days

  • Post your hardest question on day one
  • One fix every week, sized to run that week
  • Cancel it yourself before day eight and pay nothing
  • Month to month, no contract and no refunds

To cancel, email [email protected] or send Craig or Jessica a DM in Skool.

For scale

The Boardroom is $7,497 a month or $74,970 a year. The Profit Room is $97 a month.

Start where you are

Find the path that fits your business today.

For most owners, the money is already inside the business. Start Here takes about two minutes and tells you which path to start on. Your result shows on screen, and your email is optional.

Find your path

Rather talk it through first? Book a call with Craig