Launch Acceleration · for people who have not opened yet
A local service business of your own, with every step in order and a live group call every week. Built for the person who is good at the work and has never run the business side of it.
Opens The Anti-Franchise, our community on Skool. After the seven free days, $47 a month or $338 a year.
Not sure you are ready? Take the free Launch Readiness Assessment. Already open and taking money? That is Profit Acceleration.
Why most never open
Being good at the work and running the business are two different jobs. The business side has its own order: what the business has to pay you, what to charge, what licensing and insurance your town requires, and where the first customer comes from.
Many new owners buy equipment before they find a customer. They order a logo and take on a payment, then learn in month four that their prices never covered their costs. Plenty never start at all, because they cannot see that order from where they stand.
The usual order
The order that opens
The rule this path runs on
Do the steps in the right order. It saves money and months.
Launch Acceleration gives you the steps in the order you do them, so you spend nothing the work does not need yet.
Your 90 days
Inside The Anti-Franchise, the 12 Steps to Open take you through all three, and The Starting Block, a live group call every Tuesday, keeps you moving beside people opening at the same time as you.
Days1–30
In your first week, learn what the business must earn each month to pay you. Then name it and post an opening date members can see.
You can showA name and a date, posted
Days31–60
Get the licensing and insurance your town requires, and list the equipment your trade needs. Then price against what your town pays.
You can showLicensed, insured and priced
Days61–90
Open for business and go after your first paying customers. The goal for day 90 is your first paid, finished job, with money coming in.
The goalYour first paid, finished job
Day one of the 90 starts inside The Anti-Franchise.
Premium launch kits
A launch kit is the written documents for opening: the worksheets, the scripts and the price sheets. Premium hands you the General Service Business Kit on day one, written for any home or service trade. When your own trade gets a kit, you get it free, the day it lands.
Every member, on either plan, can also see what it costs to open each trade before choosing one.
Premium kits ready today
More trade kits are being written now. Your trade not listed? The General Service Business Kit covers it until your trade’s own kit is ready, and you switch the day that kit lands.
Inside The Anti-Franchise
A live group call for every member. Bring the step you are on and leave knowing the next one.
For Premium members, on a live group call. Bring your own plan and work it, step by step, to opening day.
Post where you are stuck, and Craig answers inside one business day for every member to see.
Choose your plan
The Anti-Franchise is our online community on Skool for people opening a local service business. You pick your plan when you join.
Standard · get ready
$47 a month, or $338 a yearRises to $67 a month on January 1
Everything you need to get ready:
Premium · open for business
One yearly planPrice shown in Skool before you pay
Everything in Standard, plus:
The Premium guarantee
Five paying jobs means five different customers, none of them family, who each paid you for work you finished after you joined. Show up, do the work we prescribe each week, and take the action it calls for. Until you have all five, the community and the Friday calls of The Launch Intensive stay open to you.
From there you have a business rather than a plan. Keeping more of the money it makes is the work of Profit Acceleration.
Cancel your membership yourself before day eight and nothing is charged. Standard runs month to month or yearly, and Premium is billed once a year. There are no refunds on either plan, and a member keeps the price they joined at for as long as they stay.
Who builds it with you
I have been a business owner for 16 years, and I have lost a business to the grind, so I know what it costs to run one without a plan. The 12 Steps to Open come from people who wrote franchise playbooks, put in the order that avoids the usual mistakes. You work them with a live group call every Tuesday, and I answer your posts inside one business day.
For five and a half years I was a Director of Coaching, leading coaching for more than 250 business owners a year across four countries. I am a Master Business Coach and a Certified Launch Acceleration Expert.
Jessica, my co-founder, holds the PMP®, the Project Management Professional certification, and runs how our work gets delivered.
Craig & Jessica LaughlinCo-founders, Laughlin Business Advisors
Before you join
Your 90 days start with a name
Join The Anti-Franchise today. Name the business and post an opening date in your first week, before anything is charged.
The Anti-Franchise on Skool. $47 a month or $338 a year after the seven free days.
Not sure you are ready? The free Launch Readiness Assessment is 10 questions, about three minutes, with your result on screen.
