14calls a day, before
Free from the stress.
Every question on every roof used to ring his phone. Now the foreman and the office take the calls, and the plan answers most of them.
Freedom · the promise behind every path
A business that pays you and gives you your life back.
Time freedom and financial freedom. Every path we run, from opening a business to selling one, is built to get an owner to that result.
Find Your Path →
Up to 11 questions, about two minutes. Your result shows on screen, and your email is optional.
What freedom means
Free from three things.
Most owners did not start a business to feel trapped by it. These are the three weights an owner carries, shown on an example: a roofer with 11 people on his payroll. His full week is right below.
6:30AM Monday, he knows where the month stands
Free from surprises.
He did not know what May kept until the June statement came. Now he knows where the month stands before the crews roll out.
6:00PM, home by
Free from late nights.
He used to walk in at nine at night with his head still on a job. Now he is out by six, and when he is home, his attention is at home too.
An example owner’s week
An example: a roofer with 11 on payroll, running on a plan.
This roofer is an illustration, not a client. He kept the same crews, the same roofs and the same phone. What changed is that his business stopped needing him to hold it together.
His old week
- Fourteen calls a day, every one of them on his own phone.
- No idea what May kept until the June statement arrived.
- Numbers rounded up, so they always looked better than they were.
- Home at nine at night, with his head still on a job.
- MondayA clear start.
He checks how the week stands at 6:30 AM, before the crews roll out.
- TuesdayThe foreman runs the roofs.
Every roof goes out on a written checklist, and his phone stays quiet.
- WednesdayOne fix, one hour.
A five percent price rise on tear-offs gets one hour, and it gets finished.
- ThursdayThe office answers.
Estimates and warranty calls land with the office manager, not with him.
- FridayOut by six.
Payroll is covered, the week closes on plan, and Saturday belongs to him.
The roofer’s truck, Friday night
Home by six, and his mind is home too.
Home by 6:00 PM, where it used to be 9:00 PM.
When the roofer is home, he is home. The work phone stays in the kitchen, and the business runs on the plan instead of on him.
Find Your Path →
Start Here shows which path gets your business there.
Where freedom shows up
Four parts of a life, not one.
A business that pays well and costs you everything else is not freedom. Freedom has to reach all four parts of your life, and this is how each one looks for the roofer.
Truth
Who you are.
He stopped pretending the business was doing better than it was, to himself and to everyone else.
Tribe
Your people.
He gets Saturday mornings with his kids, crews home on time, and customers who call back.
Temple
Your health.
He walks at six in the evening now, not at nine at night, and he sleeps through the week.
Treasure
Your money.
Payroll is covered by Friday, and his business is worth more because it runs without him.
Where the freedom comes from
For most owners, more profit is already inside the business.
Profit is what buys your time back. It leaks out through prices nobody has raised, costs nobody has checked and leads nobody has followed up. Small fixes, made one at a time, add up faster than most owners expect.
Small fixes build on each other
| Fixes of 5% | Added | Stacked |
|---|---|---|
| One | 5.0% | 5.0% |
| Two | 10.0% | 10.3% |
| Three | 15.0% | 15.8% |
| Four | 20.0% | 21.6% |
| Five | 25.0% | 27.6% |
How owners get free
Four stages, from the pit to the peak.
Owners who get their time back go through four stages, in this order. We help at every stage.
- 01
Awakening
You see what it is costing you.
The hours, the missed evenings and the money finally sit on one page.
- 02
Submitting
You stop pretending it will fix itself.
More effort will not buy your time back, so you ask for help.
- 03
Becoming
You show up and do the work.
The business learns to run on process, one week and one fix at a time.
- 04
Liberating
You get free, then free others.
The business pays you, and you leave work at work when you go home.
Why we built this
We built this to give owners their evenings back.
I spent years telling my family “Just give me one more hour.” I was doing it for my family while it was keeping me from my family. I lost my marriage, my stepdaughters and my business to that grind. I rebuilt on a different set of rules, and when Jessica joined me, we built the habits that made it stick. Every path on this site is built to give an owner that result sooner, with less trial and error than it took us.
Craig Laughlin Jr
16 years as a business owner. As a Director of Coaching, he coached 250+ owners a year for five and a half years, in four countries.
Jessica Laughlin, PMP®
Co-founder. A certified Project Management Professional who runs how the firm delivers its work to owners.
Start where you are today
Revenue feeds your potential. Profit feeds your family.
Find the path that fits where your business is right now. Start Here takes about two minutes. Your result shows on screen, and your email is optional.
Find Your Path →
Already open, and the money is not sticking? See The Four Ways To Work With Us, from The Profit Room on your own to 1:1 with Craig.