Profit Acceleration
You do not need more customers. Keep more of what you already sell.
For owners whose business is busy and growing but still not keeping enough of what comes in. Any industry, any size. Fix the biggest leak first, on your own, with a local group of owners or closely with Craig.
Seven days free in The Profit Room, then $97 a month or $697 a year.
- 40+Profit levers in all
- 12Worked first, in order
- 1Business day to an answer
Where the money goes
Revenue is up. Where did it all go?
Everybody is busy. The phone rings, the calendar is full and the invoices go out on time. Then you look at what is left at the end of the year, and it does not match the year you worked.
So you do what most owners do: more leads, more customers, more spend. That is the most expensive way to fix a money problem, and usually the wrong one, because the leak sits inside what you already sell.
The price, the cost, the offer, the follow-up. That is where the money goes, and where we look first.
The 12 levers
The 12 levers that grow your profit.
These are the first 12 of more than 40 profit levers, with hundreds of strategies underneath them. We work them in this order, because each fix builds on the ones before it.
- 01Cut your
costsSpend less for the same work. - 02Stand out from
competitorsBe the obvious choice. - 03A better
offerMake saying yes the easy part. - 04Raise your
pricesCharge what the work is worth. - 05Sell more to
each customerOffer the extras they want. - 06Bundle what
you sellMake each sale worth more. - 07Offer a smaller
optionKeep buyers who want less. - 08Add products
and servicesSolve more of their problems. - 09Follow up
properlyStay in touch until they buy. - 10Partner with other
businessesReach new customers together. - 11Get more
leadsKeep new inquiries coming in. - 12Market
onlineGet found past word of mouth.
The free Profit Simulator. Type in your revenue and both margins, and set each lever yourself.
Proof
Five small fixes on one sample business.
Take one sample business: $500,000 in revenue at a 50 percent gross margin, keeping $50,000 as profit. Move five of the 12 levers by five percent each, in order, and follow where every new dollar comes from.
Profit is only 10 percent of sales here, so a 5 percent change in prices or costs moves profit by far more than 5 percent. Each fix also builds on the sales the one before it added. Together they take profit from $50,000 to $140,158.
Sample figures from our Profit Simulator. Real changes usually land between one and 10 percent per lever, and every business is different.
Not ready? See What Your Business Could Keep With The Free Profit Simulator.
Why we start with profit
Revenue feeds your potential. Profit feeds your family.
Four ways to work with us
Pick the help you want. Start at any level.
There is no required first step. Choose how closely you want to work with us today, and change it whenever it suits you.
Do it yourself
The Profit Room
One proven fix every week, the monthly Profit Lever Workshop, and Craig answering your posts within one business day.
Seven days free, then $97 a month
See The Profit Room →With a local group
The Owners Council · Northern Virginia
Local owners in a chapter near you: a monthly mastermind, a monthly online training, and a community open every day.
Northern Virginia only, by application
See The Owners Council →Closely with us
The Profit Roadmap
A benchmarking assessment and a roadmap built for your business, then The Profit Advisory: weekly calls and a private monthly session with Craig.
Starts with a call with Craig
See The Profit Roadmap →1:1 with Craig
The Boardroom
Craig works with you 1:1 as part of your leadership team, with a weekly 60‑minute call and access between calls.
$7,497 a month or $74,970 a year
See The Boardroom →
Already in The Profit Roadmap? Read about The Profit Advisory. Want Craig’s read on your business before you choose? Talk To Craig. Want to see what small fixes could be worth first? The free Profit Simulator is optional.
Craig carries no more than five Boardroom clients at any given time, and each Boardroom seat runs on its own signed agreement.
The Profit Room
Do it yourself in The Profit Room. Seven days free.
Or $697 for the year.
A card starts the trial. Cancel it yourself before day eight and nothing is charged.
- 01One proven fix every week.Small enough to put in place that same week, in your business.
- 02Answers inside one business day.Post from wherever you are, at any hour, and Craig answers you.
- 03The monthly Profit Lever Workshop.Live with Craig and Jessica, one lever at a time, with a 30-day replay.
- 04Every tool and template we use.Ready the day you need one, so the fix starts this week.
- 05Other owners working the same fix.Members can weigh in on any post, any time, so you never work a fix alone.
- Month to monthNo contract to sign. Pay by the month or by the year.
- Cancel it yourselfCancel in Skool any month, with no call needed.
- No refundsThe seven free days come first, so you can decide before you pay.
- Questions first?Email support@laughlin
businessadvisors.com.
The Owners Council · Northern Virginia
Local owners, real numbers, and a room that expects you.
You have been to the events. You felt the lift in the parking lot, and by Monday the notes were in a drawer. The Council is a group of local owners who stay with you all month, online and in person, and ask what you did.
- 01Your chapter, once a month.90 minutes working real challenges with the owners in your chapter. Craig facilitates as a fellow owner.
- 02The Council Training, first Thursday.90 minutes online on one part of the business, for every chapter at once. Your questions go in the community afterward.
- 03The online community, open every day.Post any time, and Craig answers in the community within one business day. Your monthly scorecard goes in here on the first Wednesday: your win, your challenge, the month's results, and whether you kept your commitment.
Alexandria and Fairfax are recruiting now. Each chapter meets on Zoom until it has five members, then in person in its own town. No direct competitor in the same chapter, owners only, by a short application. It is its own membership and does not include The Profit Room.
Month to month, no contract, and you can cancel it yourself any month. No refunds.
Who answers you
Post your question on day one. Craig answers within one business day.
I have owned businesses for 16 years, and I lost a marriage and a business to the grind. Rebuilding taught me where profit hides in a business that already sells, and that is what we coach in The Profit Room: one fix at a time, with someone answering when you get stuck.
Jessica Laughlin, PMP®, runs delivery and keeps every piece of the work on track, so the fixes, the workshop and the answers show up when we say they will.
Craig & Jessica Laughlin, Co-founders
The levers come from books any owner can buy.
We add the order to work them in, and a room of owners who ask what you did.
- Profit FirstMike Michalowicz
- Getting Everything You Can Out of All You've GotJay Abraham
- Blue Ocean StrategyKim and Mauborgne
- $100M OffersAlex Hormozi
And ours
Profit Acceleration SecretsQuestions owners ask
Straight answers before you start.
Does this work for my industry?
The 12 levers show up in any business that charges for its work. The sizes differ from one trade to the next. The places money leaks are much the same from business to business, so a fix one owner found often fits another.
Where do I start?
Wherever fits the help you want today. To work on it yourself, join The Profit Room, with seven days free. In Northern Virginia, you can join a chapter of local owners in The Owners Council · Northern Virginia. For a written plan built for your business, start with The Profit Roadmap, which Craig talks through with you on a call first. Not sure which fits? Start Here takes about two minutes.
How is this different from hiring a business coach?
If you have worked with a coach before, this works differently. In The Profit Room you work one fix a week alongside other owners, members can weigh in on any post at any time, and Craig answers your questions within one business day. When you want a plan built for your business first, that is The Profit Roadmap.
What if the plan does not work for me?
In The Profit Advisory, the promise is written down: "Your roadmap names the first three levers to move, in order, measured on your own numbers. Show up, do the work we prescribe, take the action. If none of those three has moved at least one point in 90 days, your monthly private session becomes weekly at no extra cost, for up to 12 weeks. No refunds, no discounts, no pauses. Also no contract, and you can cancel it yourself any month."
What does The Owners Council add?
A chapter you can drive to. The Owners Council · Northern Virginia is for owners in Northern Virginia who want a group of local owners behind them every month, with chapters recruiting now in Alexandria and Fairfax. It is its own membership, by application, and it does not include The Profit Room.
How do I cancel?
Cancel it yourself in Skool any month. Questions first? Email [email protected]. The Profit Room is month to month with no contract, and there are no refunds. If you leave The Profit Advisory, you can join The Profit Room at $97 a month.
The Profit Room · seven days free
Bring your hardest question.
Post it in The Profit Room, and Craig answers within one business day while owners working the same levers read along. If the room is not worth it by day seven, cancel and nothing is charged.
Then $97 a month, or $697 for the year.
