Coach Acceleration Business Coach Launchpad
You already give the advice. Nobody pays you for it yet.
For the operator, consultant or former owner other owners already come to for advice. You bring the judgment. We hand you the Business Coach Operating System™ (BCOS™), the software your clients log into, and a weekly call that holds you to your word.
By application, answered within one business day. Not ready to apply? Take The Free BCOS Diagnostic First (opens in a new tab).
The business of coaching
You know how to help owners. What is missing is the business of coaching.
You know how to help an owner, and owners already come to you for it. The business of coaching around that skill comes down to three questions.
- 01What do I charge?A price you can say out loud and defend.
- 02What do I deliver in month two?A method that works the same way twice.
- 03How do I keep a client for years?A result the owner can point at to renew.
Guessing at those three is how good coaches end up undercharging.
Return and Report, every week
Held to your word, every single week.
Return and Report is a live group call, once a week. You say what you committed to do and what actually happened, in front of other coaches building a practice at the same time as you.
Saying it out loud each week is what gets the work done. The other coaches ask what happened, and knowing they will ask is what moves you.
Missed a week? You say so, and you say what got in the way. The group helps you size the next commitment so you keep it.
- I said I would
- Call five people I used to work with and ask who they know that is stuck.
- What happened
- Called four. Two real conversations. One discovery session booked for Tuesday.
- Next week
- Run the session on the diagnostic, then send the proposal inside two days.
An example of the format. Your report is your own week.
What you bring, what you are handed
You bring the experience. We bring the system, the software and the weekly call.
You bring what you have run and the owners who already trust you. We bring everything a coaching practice runs on, so your first client gets a finished, tested process.
- 01The operating systemNine steps, 66 templates
- 02The client softwareDiagnostics before the call
- 03An onboarding advisorBeside you from week one
- 04The weekly callHeld to what you said
How it works
Three ways in. Start at any of them.
Start with the free diagnostic, look inside Business Coach University™ month to month, or apply for Business Coach Launchpad when you are ready.
-
01
Free, about 15 minutes
The BCOS Diagnostic
One hundred statements across the nine parts of a coaching practice, so you see where you stand before you quit anything. Your name and email get you the results.
Take The Diagnostic (opens in a new tab) -
02
Month to month
Business Coach University
A room of people building a practice: the First 7 Days, the nine BCOS steps to learn from, and Return and Report every week. No contract, and you can cancel it yourself in Skool.
Look Inside On Skool (opens in a new tab) -
03
By application
Business Coach Launchpad
The full system: the nine steps done with you, all 66 templates, the client software, an onboarding advisor and the guarantee. The fee rises in nine monthly steps, then holds.
Apply On This Page
Not sure coaching is your path? Start Here asks 11 questions or fewer, depending on your answers, and takes about two minutes.
Who built it
I gave the advice away for years. Then a client asked to pay.
Clients kept pulling me into pricing, cash flow and hiring, and I answered every question for free. One afternoon I fixed a client’s spreadsheet and joked it would be $500. He said, without blinking, “Can you invoice me?” I had been a business advisor for years. I had not been charging for it.
Later I spent five and a half years as a Director of Coaching, and I watched good coaches quit because they were never taught to price, sell and deliver coaching as a business. BCOS is my answer: scar tissue organized into a system.
Jessica holds the PMP® and runs delivery: your onboarding, the project management and the final check on everything you receive.
Craig Laughlin Jr, Master Business Coach and Certified Warrior Trainer Jessica Laughlin, PMP®
The guarantee, with Business Coach Launchpad
Three paying clients, or we keep working with you.
The clock starts when your onboarding is finished, not the day you sign.
What you do
- 01You show up.Every Return and Report, not most of them.
- 02You do the nine steps.In order, finished, not skimmed.
- 03You take the action.The step you named, done by the next call.
If you have done all three and still do not have three paying clients, we work with you directly until you land them: your onboarding advisor and 1:1 time with Craig, at no extra cost, for up to 12 weeks.
No refunds, no discounts, no pauses. Also no contract, and you can cancel it yourself any month.
Apply for Business Coach Launchpad
Tell us what you have run.
This is a short application rather than a checkout, because a room of coaches only works when the people in it have built or led something real.
Craig reads every application. If you are a fit, we set up a conversation and walk through every number before you decide anything. If you are not, we tell you plainly and point you somewhere better. Either way, you hear back within one business day.
We do not sell or share anything you put in here.
Questions coaches ask
Straight answers before you apply.
How is this different from a coaching certification?
Most certifications sell you knowledge and leave you to build the business. Business Coach Launchpad hands you the operating system, the software your clients log into and a weekly call where you are held to what you said. We help you build the business, not only the skill.
I have never owned a business. Can I still apply?
Apply and say so. Owners pay for judgment from people who have sat in their chair, so Craig will ask what you have led and what results you answered for. If you ran a department’s results, that may be enough. If you have never been responsible for results, he will tell you so and name a better first step.
Can I start while I still run my business?
Yes. The nine steps are built to fit around a working week, and Return and Report keeps the pace honest. What matters is that you work the steps every week, not how many spare hours you have.
How soon will I have paying clients?
We do not promise a date or an income, and you should be wary of anybody who does. The path to your first three clients is a nine-step sequence, and the guarantee is built around it. How fast it goes depends on how much of it you work. What you do not work will not work.
What counts as a paying client?
Anyone who pays you for any offer you sell: an online academy, a group program, done-for-you group coaching or 1:1, at any price. You set your own prices, and we will advise you on them.
What does Business Coach Launchpad cost?
It is billed monthly, with no contract and no setup fee. The fee starts low and rises in nine monthly steps, then holds. We walk through every step and every number on the call, before you decide anything.
Who would my clients be?
Owners like the ones who already come to you for free, because you have sat in their chair. Your best client is you, 5–10 years ago. You choose the lane, and we hand you the system and the diagnostics to serve it properly.
By application
Get paid for the advice you already give.
Owners already bring you their hardest questions. Apply, and within one business day Craig will tell you whether a seat in Business Coach Launchpad fits.
Rather talk first? Book A Call With Craig.
