Profit Acceleration

The Profit Advisory · capped seats

Your next three fixes, in the right order.

A small advisory room for owners who want Craig beside them every month, so they stop carrying the business alone. Month one writes your roadmap with him. Every month after, you work the fixes one at a time with him, and each fix stacks on the last.

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About eight minutes. Craig and Jessica read every application, then you pick a time to talk.

A year in the room, month by month

M1

M2

M3

Day 90: three levers checked

M4

M5

M6

M7

M8

M9

M10

M11

M12

An illustration of the rhythm, not a forecast. Your roadmap puts a dollar value on each fix for your business.

Why the profit has not moved yet

You know what to do. Nobody checks that it gets done.

If you have read the books, or hired a coach before, and the profit still looks the way it did two years ago, the problem is rarely a shortage of ideas.

The plan starts strong, then a busy month pushes it off the desk. Without somebody asking about it every week, the first fix never gets finished.

The leaks were never measured, the fixes were never ranked, and nobody checked whether the first fix got done. Checking that each fix gets done is the job of The Profit Advisory.

How the year compounds

Month by month, the fixes stack.

Each block in the chart at the top of this page is one fix from your roadmap. Each fix is meant to keep paying after it is made, and the next fixes build on it. That is why the first fix comes first.

Month 1The roadmap is writtenAll 12 levers scored with Craig, your financials read against the scores, the first three fixes named.
Months 2 and 3The first three landOne at a time, on the weekly call and in your private session, until day 90 checks all three of them.
Months 4 to 11Planning days pick the nextEvery quarter, what moved and what did not, and the next fixes chosen for where the business is now.
Month 12A year of fixes, stackedThe fixes that held keep paying, each one built on the last. The next year starts from there.

Inside The Profit Advisory

What you get every week and every month.

A roadmap only works while somebody keeps asking what moved. In The Profit Advisory that happens every week on the call, every month in private, and any day you post a question.

01
Your profit roadmap, built with CraigA 90-minute assessment scores all 12 profit levers for your business. Craig sizes each leak in dollars and ranks them.
02
Answers inside one business dayPost it when it happens, from your phone, any time of day. Craig answers in the room, and the answer teaches every owner who reads it.
03
Video answers when writing is not enoughWhen a question needs a screen, Craig records the answer for your business, so you can watch it twice and hand it to your team.
04
A weekly working callOne hour, on the calendar every week. Members bring the fix they are working on, and the room works it through together.
05
A private half hour with Craig each monthCraig reads your latest update before you log on, so the time goes to the fix that stalled.
06
Four planning days a yearEvery 90 days, you and Craig pick the next three levers. You leave with the quarter on the calendar.

The part most plans skip

Someone checks inevery week.

The roadmap is month one. Every month after that, Craig is on the calendar every week, asking what moved, in a room that noticed when you said you would do it.

The Profit Advisory guarantee

Three levers. Checked on day 90.

Your roadmap names the first three levers to move, in order, measured on your own numbers. Show up, do the work we prescribe, take the action. If none of those three has moved at least one point in 90 days, your monthly private session becomes weekly at no extra cost, for up to 12 weeks. No refunds, no discounts, no pauses. Also no contract, and you can cancel it yourself any month.

Only the extra private sessions stop at 12 weeks. The room, the posts and the weekly call are never capped.

You show upTo the weekly call and your private session, ready to work.
You do the work we prescribeThe fixes on your roadmap, starting with the first one.
You take the actionEach fix gets started by the person it is assigned to, in the week the calendar names.

Apply For A Seat →

Want the roadmap before the room? Start with The Profit Roadmap.

Craig and Jessica Laughlin, the founders of Laughlin Business Advisors, standing together — Craig and Jessica Laughlin, founders and equal partners.

Who works it with you

The fix worth the most, done first.

“Just give me one more hour.” I said it most nights for years. One more hour a night is 365 hours a year, about nine full work weeks. I spent those hours on whatever was loudest. In The Profit Advisory, your hours go to the fix your roadmap ranks first, and I check every week that it moved.

Doing the loudest thing first is what The Profit Advisory fixes. I run the advisory work as a Certified Profit Acceleration Expert and a Master Business Coach. Before this, I spent five and a half years as a Director of Coaching, coaching more than 250 business owners a year in four countries. Jessica Laughlin, PMP®, runs delivery, so your calendar arrives on time and my hours go to your business.

Craig Laughlin Jr · Certified Profit Acceleration Expert

Questions owners ask

How The Profit Advisory works.

Who is The Profit Advisory for?

Owners who are open, have paying customers, and can change prices, costs and offers without asking anybody, and who will show up weekly and tell the truth about how the month went. If you have not opened yet, or you want somebody to do the work for you, The Profit Advisory is the wrong room.

Why is there no price on this page?

Because Craig first wants to know The Profit Advisory fits your business. On the call he shares the investment in plain numbers. It is month to month, with no contract.

How is this different from The Profit Roadmap?

The Profit Roadmap is month one of The Profit Advisory, bought on its own: the assessment, the written roadmap and the calendar, with 30 days in the room. At 30 days you stay and work the plan, or leave the room. Applying here starts the same month one, for owners who already know they want Craig working the roadmap with them every month after.

Do I have to show you my books?

Yes, in month one. A rough profit and loss is enough to start. Nothing you share is visible to anybody else in the room.

What if I want to stop?

It is month to month, and you can cancel it yourself in Skool any month, without a phone call or an email. There are no refunds. Your roadmap and calendar are yours to keep either way.

90 days from now

Your first three fixes. Named and under way.

The application takes about eight minutes. Craig and Jessica read every one, and if The Profit Advisory is the wrong room, Craig will tell you which one is right.

Apply For A Seat →

Want the roadmap before the room? Start with The Profit Roadmap.