Laughlin Business Advisors Profit Acceleration

The Profit Roadmap · 30 days

A written plan for your business, in 30 days.

In 30 days you get a written plan like the sample on this page: every leak named, sized in dollars, ranked by what it is worth, and given a person and a start week.

Book Your Roadmap Call →

$1,497 for your first 30 days in The Profit Advisory. The call is 60 minutes with Craig, to confirm the Roadmap fits before you pay anything.

The Profit Roadmap · sample business $1,000,000 revenue · 50% gross margin · $100,000 profit
  1. 01
    Raise prices 4%Who does it: you · starts week 1
    $40,000
  2. 02
    Cut costs 3%Who does it: office manager · starts week 2
    $27,000
  3. 03
    Sell 5% more to customers you already haveWho does it: you and your team · starts week 3
    $26,000
  4. 04
    Follow up with past customers, 3% more salesWho does it: office manager · starts week 5
    $16,380
  5. 05
    More leads, 2% more salesOften tried firstWho does it: you · starts week 8
    $11,248
Five fixes together, a year$120,628
Sample figures from our Profit Simulator. Each fix builds on the one before it. Your roadmap is built for your business, from your own assessment.

Why the profit has not moved

You know it is leaking. You do not know where.

So you fix the loud problem, which is almost never the one costing you the most. More leads, more hours, more spend, aimed at a leak that lives somewhere else.

Look at the sample page again. More leads came in last, worth about a quarter of the price rise.

  • 12Profit levers, each one checked in your business
  • 90Minutes with Craig to score all 12, one at a time
  • 30Days from your first session to the written roadmap

How the 30 days run

Four weeks, each with a name on it.

The Roadmap runs the way your roadmap will: every piece of work has a name on it and a week it starts. You show up and answer honestly. We do the scoring, the sizing and the writing.

  1. Week 1

    Score it

    A short intake, then 90 minutes with Craig. All 12 profit levers scored on where your business is today.

    Who does it: you and Craig
  2. Week 2

    Size it

    Your profit and loss read against the scores. Every leak gets a dollar figure, so money sets the order.

    Who does it: Craig
  3. Week 3

    Write it

    The written roadmap and the implementation calendar, with a name and a start week on every fix.

    Who does it: Craig and Jessica
  4. Week 4

    Start it

    Your roadmap review with Craig, and the top fix on your roadmap under way, with the person doing it, before day 30.

    Who does it: you

Why the calendar matters

Every fix gets a dateand a person.

Your roadmap leaves with every fix assigned to a person and a week, and the first fix already started.

What you get

Five things, in your first 30 days.

  1. The 90-minute scored assessmentAll 12 profit levers, the 12 places a business most often gains or loses profit, scored with Craig one at a time.
  2. Your financials, read properlyMargin by service, price against the market, and costs the owner may not have noticed.
  3. The written roadmapEvery leak named, sized in dollars and ranked, like the sample page at the top of this one.
  4. An implementation calendarFix by fix, week by week, with a person on each line and the first fix started by day 30.
  5. 30 days in The Profit Advisory roomQuestions answered by Craig inside one business day while you start the work.
  • You getEvery leak ranked, with an owner on each fix
  • Built onYour own assessment and your profit and loss
  • How long30 days from your first session to the roadmap
  • Your partAn intake, 90 minutes and your profit and loss

The Roadmap guarantee

Your roadmap in your hands inside 30 days, or you get more of us.

Show up, do the work we prescribe, take the action. If your written roadmap and implementation calendar are not in your hands inside 30 days, we meet weekly at no extra cost until they are, for up to 12 weeks. No refunds, no discounts, no pauses. Also no contract, and you can cancel it yourself any month. At 30 days, stay and work the plan, or leave the room.

The remedy is more of Craig's time on your roadmap, never money back.

  • You show upTo the intake, the assessment and your roadmap review with Craig.
  • You do the work we prescribeIncluding the profit and loss and every other number we ask you to send.
  • You take the actionThe first fix on your calendar gets started before day 30, by the person it is assigned to.
Craig Laughlin Jr, co-founder of Laughlin Business Advisors
Craig Laughlin JrRuns every assessment
Jessica Laughlin, co-founder of Laughlin Business Advisors
Jessica Laughlin, PMP®Runs delivery

Who runs your assessment

The fixes are known. We put them in order for you.

“I lost a business working longer on whatever was loudest. Your roadmap starts with the fix worth the most.”

The 12 profit levers have been in print for decades. What most businesses are missing is the method: check every one in your business, put a dollar figure on each, rank them by money, and put a name and a week on every fix.

Craig runs every assessment himself, as a Certified Profit Acceleration Expert and a Master Business Coach. Before Laughlin Business Advisors, he spent five and a half years as a Director of Coaching, coaching more than 250 business owners a year in four countries. Jessica Laughlin, PMP®, runs delivery, so your roadmap and calendar land on the day we said they would.

Questions owners ask

What the 30 days cost you, and what they return.

How much of my time does it take?

A few hours across the month: a 10-minute intake, 90 minutes with Craig, and a roadmap review. Pulling your profit and loss is the only homework. We do the analysis, the sizing and the writing.

What do I get back for the $1,497?

A written roadmap and calendar you keep: every leak named, sized and ranked, with a person and a start week on each fix. You also get 30 days in The Profit Advisory room while you start the work.

Why is there a call before I pay?

So Craig can confirm the Roadmap fits your business before you spend anything. The call is 60 minutes. If the Roadmap is the right step, Craig sends the link to join The Profit Advisory room on Skool, and your 30 days start when you join. If it is not, Craig tells you which step is.

What happens on day 31?

Week five is already on your calendar, with a name on it, and the roadmap and calendar are yours. The Roadmap is your first month in The Profit Advisory room, and the room carries on month to month at the same monthly rate. Stay and keep working the plan, and you do nothing. Take the roadmap and work it on your own, and you cancel it yourself in Skool before then.

Do I need clean books, or a certain size of business?

No. You need honest books and a business that is open with paying customers. A rough profit and loss is enough to start. If you have not opened yet, the Roadmap is the wrong step, because there is nothing to measure.

Why is there no refund?

Because the remedy is more of the work, not money back. If the roadmap and calendar are not in your hands inside 30 days, we meet weekly at no extra cost until they are, for up to 12 weeks.

30 days from now

Stop guessing where the money went.

You will know which leaks matter, what each one is worth, who fixes it, and what to do on Monday.

Book Your Roadmap Call →

Not ready for 30 days? See The Profit Room.