Laughlin Business Advisors Free book

Free book · Profit Acceleration Secrets
17 chapters · 200 pages

Free book · Profit Acceleration Secrets

Most businesses are better than their marketing says.

A field guide to the part of the business that decides who calls you, written by Craig Laughlin Jr for owners who are good at the work and quiet about it.

  • 01How to stand out, so you stop competing on price
  • 02What to say, in ads, on postcards and on the phone
  • 03How to close more of the people who already call
Profit Acceleration Secrets by Craig Laughlin Jr, book cover

Where should we send your copy?

Free PDF, in your inbox in a few minutes. No card. We do not sell or share your email.

The contents page

17 chapters. Each one a fix.

Nothing here needs a bigger budget. It needs you to know what makes you different, say it plainly, and handle the call well when it comes.

  1. 01The surprising impact of a little strategic research1
  2. 02The power of strategy to dominate your market9
  3. 03Building trust through an expert position17
  4. 04How policies and procedures move your profit29
  5. 05How to write persuasive marketing, part 139
  6. 06How to write persuasive marketing, part 249
  7. 07Five marketing parts your competitors miss, part 159
  8. 08Five marketing parts your competitors miss, part 281
  9. 09How to write copy better than the pros95
  10. 10Grow fast with a publicity and PR campaign105
  11. 11Direct mail111
  12. 12The power of scripts to multiply your growth125
  13. 13Easy profit from better close rates141
  14. 14Helping your sales team get better results149
  15. 15What to write on a simple postcard161
  16. 16A proven way to market a product or service169
  17. 17Steal my bold promise, limited time strategy183

Start anywhere. For most owners, chapter 13 pays back fastest, because it is about the people who already call you.

Look inside · chapter 13

Start with one honest number.

The chapter on close rates turns on a question most owners have never answered out loud. Answer it before you read anything else. Every fix in the book gets measured against that number.

“What is your current initial close rate? It’s important that you establish a baseline. If you don’t have the exact number, begin with an estimate. Think of it this way: ‘If you got in front of 10 prospects, how many of those would you close on the first attempt?’”
Profit Acceleration Secretsp. 143

Who it is for

Owners who hate selling themselves.

If one of these sounds like your week, this book was written for you.

  • Customers love the work once they find you. Too few of them find you.
  • You are better than the competitor down the road, and nothing on your website says why.
  • The phone rings, the quote goes out, and you rarely hear back.
Craig Laughlin Jr, author of Profit Acceleration Secrets

Why Craig wrote it

Owners asked me the same three questions. Here are the answers, in order.

I have owned businesses for 16 years. For five and a half years I was a Director of Coaching, working with more than 250 owners a year in four countries. The questions came back again and again: how do I stand out, what do I say, and how do I close more of the people who call? This book is my answers, written down.

Craig Laughlin Jr · Certified Profit Acceleration Expert · Master Business Coach

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