Show me my profit potential.

Type three numbers from your profit and loss statement. Set a small improvement in the 12 profit levers, the 12 places a business most often gains or loses profit, and watch the total change as you type.

No email needed to see your number. The Simulator runs on this page. Nothing is sent anywhere unless you ask us to email you the breakdown.

01 Your three numbers

Annual revenue

$

Gross profit margin

%

Net profit margin

%

Take them from last year’s profit and loss statement. Rough numbers are fine. Not sure of a margin? Use your best guess and change it later.

02 Set an improvement

One improvement for all 12 levers

Then change any single lever below. Each lever stops at 10 percent, because bigger jumps are rare in a real business.

0%

How the Simulator works: money saved by cutting costs and money added by raising prices both go straight to profit. Every other lever adds revenue, and you keep your gross margin on that new revenue. Each lever builds on the revenue added by the levers above it.

Why the total grows so fast

12 small improvements multiply instead of adding.

The Simulator works through the 12 levers in a fixed order. Each one builds on the revenue the lever above it added, so five percent in one place and five percent in the next come to more than ten.

Three rules decide what each lever is worth to you.

100%Cut your costs

Every dollar you stop spending is profit.

The cut is measured against everything you spend, and it does not change your revenue.

100%Raise your prices

A higher price costs you nothing extra to deliver.

So the whole increase is profit, and every lever after it works on the higher revenue.

GM%The other ten levers

New revenue earns your gross margin.

More sales still cost something to deliver, so you keep your gross margin on them.

$50,000 → $140,158

A sample, not a promise: a $500,000 business with a 50 percent gross margin and a 10 percent net, five of the 12 levers improved five percent each. Net profit goes from $50,000 to $140,158 in year one. Every business is different, which is why the Simulator opens empty.

What turns this number into money

You make the fixes, one at a time.

The total above shows what is possible in your business. It becomes money when you make the fixes, in the right order, month after month.

Where to start, for a business your size

Your best fit, and the options beside it.

Enter your three numbers and set an improvement above. Your best fit shows here, with the option that gives you more help and the lighter one.

What the Simulator can and cannot tell you

This shows what is possible. It cannot show where your business loses the most.

The Simulator applies the percentage you chose to each lever the same way. Your business is not that even. Some of the 12 levers are already strong in your business, and others lose far more than the percentage you set. From the inside, it is hard to tell which is which.

Want a copy? We will email you the full breakdown, so you can compare it with your books after your next month closes.

01The three numbers you entered
02All 12 levers, line by line, in dollars
03Your year-one total and the same gain over five years