Laughlin Business Advisors Launch Acceleration

For members of The Anti-Franchise · Premium

Stop getting ready. Open in 90 days.

You already have the steps from Standard. Premium hands you the documents that finish each one, and a live Friday call where your plan gets worked on until the doors are open.

Upgrade To Premium →

Opens The Anti-Franchise on Skool, where you upgrade from your membership settings. Premium is billed once a year, and Skool shows the price before you confirm.

Founding rate: the first 10 Premium members join at a lower annual price, shown in Skool while those seats last.

Inside The Anti-FranchiseStandardPremium
The 12 stepsShown, in orderFinished, with the documents
Live group callsTuesdaysTuesdays and Fridays
1:1 with CraigNot included15-minute check-ins, as slots open
KitsNot includedThe general kit, plus your trade’s kit
GuaranteeNoneFive paying jobs

The 90 days on Premium

12 steps. Three stretches.

Standard shows you The 12 Steps to Open. Premium hands you the document that finishes each step, and each stretch ends with something you can show.

30days Steps 1 to 4

Set the base

What you sell, who buys it and why they pick you. The business formed, licensed and insured, from the entity checklist and the insurance worksheet.

You finish: legal to take money.

60days Steps 5 to 8

Build the offer

A price sheet built on your costs, an offer worth saying yes to, a brand people can find, and a written plan for your first customers.

You finish: ready to be found.

90days Steps 9 to 12

Open and get paid

Your week scheduled, the first-call script in use, and your first customers booked, served and paid in full for the work you finished.

You finish: open, with five paying customers.

The Launch guarantee · Premium only

Five paying jobs, or we keep working until you get them.

What counts

Five paying jobs means five different customers, not family, who paid you for finished work, each paid after you joined. The lesson What Counts as a Paying Job, in Start Here, spells it out.

What you do

Show up, do the work we prescribe, take the action. In practice, that means the Friday call most weeks, the step you are on finished, and your first-customer plan put to work every single week.

If your year ends first

Keep showing up and doing the work. If five customers have not paid you when your year ends, you keep The Launch Intensive and your place in The Anti-Franchise at no extra cost until your fifth customer has paid you.

What Premium adds

Everything in Standard. Then you open.

Writing each document from a blank page is how 90 days turns into a year. Premium hands the documents over and puts a weekly deadline on them.

  • The Launch Intensive, live every FridayA live group call with Craig every Friday at noon Eastern. It runs all year, so you join the week you upgrade, wherever you are in the steps.
  • Every worksheet, script and price sheetThe General Service Business Kit: the documents behind all 12 launch steps, written for any service trade. You fill them in for your business.
  • 15-minute 1:1s with Craig, as slots openShort check-ins on Craig’s own calendar, booked when you are stuck on one step. You bring the step, the action and what you need.
  • Your trade’s kit, free, the day it landsDocument sets written for specific trades, added as each one is finished. Until yours lands, the general kit covers every step for you.
  • Profit Momentum, once you are openPost OPEN FOR BUSINESS in The Anti-Franchise and a Monday group call on growth opens to you, the bridge from open to profitable.
  • Everything in Standard, still yoursThe 12 Steps to Open, what it costs to open trade by trade, The Starting Block on Tuesdays, and answers to your posts within one business day.
Craig Laughlin Jr, who runs the Friday call, photographed in low warm light

Fridays at noon Eastern

How the Friday call runs.

Every Intensive opens with the same question: what step are you on? Then the real document goes on screen, the half-built price sheet, the flyer draft, the script for the first call, and we work it until it is finished or has a next action with a date on it.

Bring the step you are stuck on. I run the Friday call myself, and the step you bring is the one we work on.

Craig Laughlin Jr · Certified Launch Acceleration Expert · Master Business Coach

Questions members ask

Premium, plainly.

How is Premium billed?

Once a year, with no monthly option. Skool shows the annual price before you confirm the upgrade. The first 10 Premium members get a founding rate, shown in Skool while those seats last.

Should I stay on Standard instead?

If you are still choosing a trade, yes. Standard is built for that, and your first seven days settle it. Premium is for members who know the trade, can give the business real hours every week and can make the Friday call most weeks.

My trade does not have its own kit yet.

The General Service Business Kit covers every service trade on day one, and the 90 days are built on it. Trade kits are a bonus. When yours lands, it is yours at no extra cost.

Is the software included?

No, and you do not need it on day one. At step seven, right before you start marketing, you will be offered The Launch Suite: software that books, invoices and follows up with your customers. It is optional and billed separately, and its setup is included because you are a member.

I am not a member yet. Can I start on Premium?

Yes. Start the seven free days in The Anti-Franchise and choose Premium on Skool’s plans page. The seven free days cover Premium too.

90 days from your first Friday

The documents are written. Go open.

The Friday call is on the calendar, and the promise is five paying jobs.

Not ready to open yet? Stay on Standard and keep working the steps. Not a member? Start with seven days free at $47 a month.