You cannot outspend the big chains. You can outthink them.

52 ways to bring in new customers without a bigger ad budget, one for every week of the year. Read one on Monday and try it by Friday.

01Local events, pop-ups and sidewalk ideas
02Partners, sponsors and referral programs
03How to measure which ideas worked

Leads Unleashed by Craig Laughlin Jr, book cover

52 weeks, one idea each · the 12 in blue are listed below

How the book is built

A year of Mondays, one idea each.

Not every idea fits every business. Try the ones that fit yours, and keep the ones that bring people through the door.

January to March

Week 03Local events that pay off
Week 08Pop-up shops and experiences
Week 10A bucket of sidewalk chalk

April to June

Week 17Treasure hunts for new leads
Week 22Sidewalk sales people notice
Week 26Ambassadors for your message

July to September

Week 28Sampling: try it first
Week 34QR codes that start a chat
Week 37Local sponsorships for leads

October to December

Week 41Partnering with nonprofits
Week 50Creative referral programs
Week 52Measuring what worked

12 of the 52 ideas, shown with their week numbers. Every one of them costs more thinking than money.

Try one this Monday · chapter 10

A bucket of chalk. One afternoon.

Sidewalk chalk costs a few dollars and sits in front of everyone walking past your door. The chapter covers where to put it, what to write and how to get people photographing it. Here is where it starts.

“Determine high-traffic places where your target audience is likely to congregate, such as prominent retail districts, parks, or event grounds. Choose sidewalks with plenty of room for your artwork to get the most attention.”

Leads Unleashedp. 54

Craig Laughlin Jr speaking to owners with a microphone in hand

Why Craig wrote it

Not every idea fits. Find two that do.

I wrote Leads Unleashed as one idea a week on purpose. Nobody tries 52 new things at once. One a week is something a busy owner can do, and a few of them will stick.

Craig Laughlin Jr · Certified Profit Acceleration Expert · Master Business Coach

52Ideas, one a week

For owners tired of paying for clicks

Get known this Monday.

Tell us where to send it. The PDF arrives in a few minutes. Open week one and pick a day to try it.

Send me the book ↑